Blog Archives: Brand Management

February 26, 2015: If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry.

In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness.

February 12, 2015: It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits, 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

6 Great B2B Business, Marketing, and Strategy Books

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry.

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

Evernote

Evernote

November 3, 2014: When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.

Size Doesn’t Matter

Why Businesses of All Sizes Should Embrace B2B Marketing

Businesses at their core, exist to solve a problem for their target audience. Once a business remembers this (even if they consist of a single person), it’s easy to see how basic B2B marketing strategies as mentioned on Forbes, like targeting actual humans, building trust, and reducing expenses for clients can have true appeal and effect.

October 28, 2014: Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Isn’t that the very reason why you decided to click on this post, because for some reason we are intrigued with Kim Kardashian and her controversial self?

Kim K.’s online presence is stronger than ever; with 24.6 million followers on Twitter, 20.3 million followers on Instagram, and 23.7 million Facebook page likes. Her following trumps legends like Alicia Keys, Beyoncé and even Bill Gates. At one point, in 2012, her followers even surpassed our very own president, Barack Obama. Although it’s a minor component of her annual income, Kim is one of the highest paid for celebrity-sponsored tweets, earning about $10,000 per tweet.

October 10, 2014: This is a question that I get asked frequently and often wonder at times myself: How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences.

While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary. Just as this doesn’t mean one is ‘better’ than the other (that would be like saying books are better than bananas; it just doesn’t make sense), simplicity can be difficult to quantify. Here are a few areas where B2B marketing can shine.

September 22, 2014: The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge.

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space.

August 28, 2014: B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.

It’s Not Original

b2b problemsBecause they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. However, it’s important to remember that those you are trying to reach from a B2B perspective are consumers as well, just in a business sense.

July 17, 2014: With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT.

While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. And…just like SEO is influencing other departments, other departments should be influencing SEO.

I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. Here are 3 other things your SEO can be doing right now:

June 12, 2014: Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. In fact, KoMarketing’s 2014 B2B Web Usability report revealed that the top elements causing buyers to leave vendor websites included distracting video or audio that plays automatically and animated ads that crawl across a page or pop up.

Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access.

Instead of tricking your audience into believing something is real (e.g. the Pepsi Max commercial that the internet has decried as fake), why not focus your efforts on creating lasting connections through genuine storytelling, which makes great experiences for your users?

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

chris-long

"KoMarketing takes PPC management to a completely different level of focus on performance and commitment to client business goals." – Chris Long, CMO, L-com Global Connectivity

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: