Blog Archives: Brand Management

August 6, 2015: How do you learn SEO?

It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows.

One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets.

napoleanNow, it’s worth noting that one doesn’t have to be an expert in everything. However, they certainly need to have knowledge of everything if they want to be successful. Why? Because SEO isn’t just one thing. Each element and each task affects overall performance.

August 5, 2015: TrustOne of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible.

Trust is a core component of a successful search engine optimization initiative as well. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread.

July 24, 2015: Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market.

If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest.

Fresh Colors and a New Logo

The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing.

July 7, 2015: Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

June 25, 2015: Think for a moment about the last time you consumed a memorable piece of content.

What in particular stood out to you? What propelled you to share the article with colleagues or on social media? What has you still thinking about the piece weeks or even months later?


Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston.

In the words of Skyword CEO & Founder Tom Gerace, the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

Here’s a look at our team’s key takeaways from the event:

April 30, 2015: It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy.

B2B Marketers Using Content Marketing

April 28, 2015: We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions.

A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. However, when it comes to B2B, the value consumers can offer businesses are usually less physically tangible and are in terms of feedback and communication.

Is Your B2B Marketing Valuing C2B?

March 24, 2015: Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34).

While some of these may be true (I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today.

Did you know?

  • This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation.

February 26, 2015: If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry.

In fact, according to a study released by in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness.

February 12, 2015: It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits, 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

6 Great B2B Business, Marketing, and Strategy Books

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

William Vuong

"KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results." - William Vuong, Senior Marketing Manager

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