October 27, 2015: “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”
I recently read this quote from Kurt Uhlir, and couldn’t agree more. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience.
Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. However, most marketers will agree understanding today’s audience is easier said than done.