32 B2B Marketers to Add to Your Google Plus Circles

August 19, 2013: Google+Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship, AdWords Social Extensions, and broader search results personalization.

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. The stats also show that the growth rate of Google Plus shares was approximately 18.5% per month, almost double that of Facebook (9.3%).

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. How so? In one example, survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles.

Ann Handley Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Frequent speaker, writer, columnist forEntrepreneur magazine, American Express OPEN Forum. Co-founder, ClickZ.
Add Ann: https://plus.google.com/115918125306643310533
 Jay Baer Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant.
Add Jay: https://plus.google.com/110720576611232766643
  Lee Odden (TopRank Online Marketing)  Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing
Add Lee: https://plus.google.com/+LeeOdden
  Ed Hadley (Neolane)   – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist
Add Ed: https://plus.google.com/102594076950828102069
  Ardath Albee (Marketing Interactions)  – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.
Add Ardath: https://plus.google.com/111236590628159809468
  Douglas Burdett (Artillery Marketing) - Marketing strategist for defense contractors. VMI grad, former artillery officer and Madison Ave ad man.
Add Douglas: https://plus.google.com/111037533269450662711
Michael Brenner (SAP)  – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader
Add Michael: https://plus.google.com/110241925170552838764
  Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Add Paul: https://plus.google.com/102020971187267438341
  Doug Kessler (Velocity Partners)  – Co-founder and creative director of Velocity, the business-to-business marketing agency in London.
Add Doug: https://plus.google.com/113439518306926544760
  Tom Pick (KC Associates)  – A B2B marketing professional since 1992, Tom now focus on helping companies improve their business results through SEO, search engine marketing, interactive PR and social media engagement.
Add Tom: https://plus.google.com/112790384010487870033
  Jeff Ogden (Marketing Made Simple TV)  – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing
Add Jeff: https://plus.google.com/117614998842825394285
  Stephanie Tilton (Ten Ton Marketing)  – Stephanie Tilton of Ten Ton Marketing is a freelance marketing writer who helps technology companies advance the buying cycle.
Add Stephanie: https://plus.google.com/117388790808907362037
  Wendy Marx (Marx Communications)  – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands. She specializes in creating visibility, credibility and ultimately sales leads.
Add Wendy: https://plus.google.com/110318861168574736733
  Kyle Lacy (ExactTarget) - Senior Manager and Content Marketing and Research for ExactTarget, a leading global provider of interactive marketing solutions.
Add Kyle: https://plus.google.com/112130771858923087838
  Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing.
Add Tony: https://plus.google.com/105757102595653148657
  Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.
Add Mike: https://plus.google.com/104403266059394158450
  Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media.
Add Eric: https://plus.google.com/118213038737488856188
  Brian Solis (Altimeter Group) - Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media.
Add Brian: https://plus.google.com/+BrianSolis
  Stacey Miller (Vocus) - Social Media Community Manager, Marketing, SEO and PR
Add Stacey: https://plus.google.com/118096912130804487946
  Brian Carroll (MECLABS) - Brian Carroll is Executive Director of Applied Research at MECLABS and CEO of InTouch, part of the MECLABS Group.
Add Brian: https://plus.google.com/107672922272304795297
  Dianna Huff (DH Communications) - Helps companies grow through expert B2B Web marketing tactics. Clients include CEOs and marketers who work at and/or run all sizes of companies across the U.S., from Fortune 500s to one-person businesses.
Add Dianna: https://plus.google.com/103205004304458315145
  David Meerman Scott (Convince and Convert) – Marketing strategist, keynote speaker and bestselling author of “The New Rules of Marketing & PR” and six other books including “Real-Time Marketing & PR” and “Marketing Lessons from the Grateful Dead”
Add David: https://plus.google.com/112026058728255591897
  Jeffrey L. Cohen (Salesforce Marketing Cloud)  – B2B Social Media Marketing Speaker, Writer and Strategist
Add Jeffrey: https://plus.google.com/108470181973592230848
  Andrew M. Smith (Sales Focus) - Thrives on creating B2B marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services.
Add Andrew: https://plus.google.com/106333865805720544809
  Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing
Add Paul: https://plus.google.com/116630382081612633830
  Joe Chernov (Kinvey) - Tech/social/start-up marketer in Boston. Vice President of Marketing at Kinvey
Add Joe: https://plus.google.com/114851353700596680885
  Pawan Deshpande (Curata) - Founder & CEO of Curata, a content curation platform for marketers.  Frequently speaks and writes about Content Marketing and Content Curation.
Add Pawan: https://plus.google.com/100835837945684460593
  Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo’s blog, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute.
Add Jon: https://plus.google.com/112502591322067084930
  Joe Pulizzi (Content Marketing Institute)  – Entrepreneur, speaker, author and evangelist for content marketing. Founder of the Content Marketing Institute and Content Marketing World.
Add Joe: https://plus.google.com/+JoePulizzi
  Mary Flaherty (RainToday.com) - Marketer, editor, content developer, case writer, researcher.
Add Mary: https://plus.google.com/100961453774385532003
  Elizabeth Sosnow (Bliss Integrated Communications)- B2B storyteller. Lead Digital Strategist and Managing Director for Bliss Integrated Comminucation. Chair of Digital for Worldcom’s Global Board of Directors.
Add Elizabeth: https://plus.google.com/102258231299395175943
  Andrew Spoeth (CA Inc.) - B2B marketing, social media, and tech. Moderator for #B2Bchat. Team lead for Social Media at CA Technologies.
Add Andrew: https://plus.google.com/113242390445559581878

These are key individuals  we see as important social media influencers in the B2B space, but please feel free to let us know if we missed anyone; it certainly wasn’t intentional. We would love to hear from you in the comments section of this post or you can add your recommendations to discussions on TwitterFacebookLinkedIn, and of course, Google+.

  • http://www.diannahuff.com/ Dianna Huff

    Wonderful and distinguished group — that also includes the folks at Komarketing. Thank you for adding me to the list.

    • Ryan Young

      Of course Dianna! Hopefully this list was helpful and thank YOU for all the informative updates.

  • http://www.vocus.com/ Stacey Miller

    Wow! Incredibly humbled and flattered to be included on this list. When it comes to B2B marketers, you covered a lot of folks I would have recommended. Thanks and kudos!

    • Ryan Young

      Our pleasure Stacey, we enjoy following you and keeping up with the updates you post!

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