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Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

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At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future.

KoMarketing Associates Fan Page

Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image.

Facebook Page Cover Images

The most dramatic change to Facebook’s new page design is in the emphasis of images and photographs. The fan page cover is the best example of this. Centered at the top of the Facebook fan page, the cover image provides the first piece of information and impression that a Facebook user will have of the organization.

While the only size requirement from Facebook is to use an image at least 399 pixels in width, leveraging the exact dimensions (851 pixels in width by 315 pixels in height) appears to work best, at least from an image width perspective. When using a different size, Facebook might distort or negatively impact the image that is used.

Cover images are public, so anyone visiting the page will have access. As a result, Facebook emphasizes that cover photos must not “be false, deceptive or misleading, and must not infringe on third parties’ intellectual property“. Via Facebook’s terms of service on pages, cover photos may not include:

  • Price or purchase information, such as “40% off” or “Download it on socialmusic.com”
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features
  • Specific call to action, such as “Get it now” or “Tell your friends.”

Page Cover Considerations for B2B Marketers

Since covers cannot be overtly promotional, B2B marketers will no longer be able to emphasize specific conversion requests to new (or existing) audiences. That said, creativity should still play a part in crafting unique and memorable cover photos.

Facebook Cover Image Suggestions and Recommendations

Here are four examples of effective B2B Facebook covers, and why we think they could be successful.

Thank Your Community

At its core, Facebook is a social networking community. What better way to catch people’s attention than by thanking the audience, customers, and marketplace that makes up your organizations’ success. AutoCAD provides a nice example, thanking their fans for being a part of their community.

AutoCAD

AutoCAD Fan Page

Show Your Solutions in Action

IdeaPaint has been commonly referenced as a good example of a B2B organization leveraging Facebook. As expected, IdeaPaint’s cover photo is another good example, illustrating their solution in action in a crisp and organized way.

IdeaPaint

IdeaPaint Fan Page

Highlight the People of Your Organization

The social network is about your organizations’ customers and market, and the people that come in every day to run the company. This wide angle view of some of the team members at the New York Times is a nice example.

The New York Times

New York Times Fan Page

Emphasize Leadership in Action

Are the members of your organization contributing across the industry and seen as thought leaders? Symantec’s Endpoint Virtualization page helps showcase this thought leadership.

Symantec Endpoint Virtualization

Symantec Endpoint Virtualization Fan Page

Additional Examples of B2B Organizations’ Cover Photos

Since the official changeover will not happen until the end of the month (and it will be almost guaranteed B2B organizations will not all immediately adapt), we are certain to see more examples and innovation in the coming weeks. Until then, here are five additional examples of cover photos from B2B organizations thus far.

Buddy Media

Buddy Media Fan Page
It will be interesting to see whether this type of cover image remains acceptable according to Facebook terms of service. If it does…

Cisco

Cisco Fan Page
Symbolization can be powerful, but can also be challenging to accurately connect with your audience.

Intel

Intel Fan Page
More specific symbolization of the makeup of an organization.

The Washington Post

Washington Post Fan Page
Similar to the New York Times above, showcasing the people and the work space that make up the Washington Post.

Ernst and Young

Ernst & Young Careers Page
Another example of people in the organization, this one a little less personal.

Profile Photos and Cover Images

Finally, because the profile photo takes on a more pronounced position in front of the cover photo, savvy organizations can seek to leverage the two in one creative design. Here is an example of the Butterfinger Facebook fan page. While it was challenging finding a B2B example of this creativity, we’re certain at least a few will crop up in the near future.

Butterfinger Facebook Page

From a requirements standpoint, profile photos should be 180 pixels in length by 180 pixels in height and will still be the picture that represents the organization in news feeds.

Final Thoughts

The rollout of the Facebook Timeline into fan page design and functionality adds unexpected (and perhaps unwanted) complexity for the B2B marketer. However B2B organizations invested in Facebook must pay attention, and the custom fan page cover is the first place to start.

What are your thoughts and perspective with this change? I’d love to read them in the comments below, and feel free to send us links to additional examples and creative ideas you come across as well.

Related Posts and Links

2 Responses to “Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers”

  1. Search Engine Optimization Says:

    Thanks for the update. I really appreciate the efforts you have made for this blog.



  2. ambreen11 Says:

    Very thorough explanation of all the things you can do with facebook page covers! Great post! Thank you



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