Once B2B Marketers realize the critical need for content to support online initiatives, it is easy to get so entrenched in creation that the marketing of that content is overlooked.
There is an adage in the Internet marketing space that “content is king” or “build it and they will come“. The unfortunate truth is that content still needs to be marketed to achieve visibility. Gary Vaynerchuk hit the nail on the head when he was quoted saying,
“Content is king but marketing is queen and the queen runs the household.”
How does the B2B marketer develop content and also create marketing strategies for bringing visibility of that content to their target audiences online? The answer lies in search engine marketing and social media strategies. ... Read the full post
An often overlooked component of keyword research is in understanding the type of content Google believes will satisfy a searcher’s intent, when displaying results for a particular search query.
Even if you’ve done the keyword research, and applied keywords to content, there’s never a guarantee that the page will resonate in search engine results. One of the reasons may be because the content is not be relevant enough to the subject matter objectives Google believes appropriate.
While discussing SEO ranking factors with a class at Boston University Metropolitan College, we came across a great example. ... Read the full post
Last weekend KoMarketing Associates was a small business sponsor for WordCamp Boston, a one-day conference where “almost 500 WordPress Beginners, Enthusiasts, Developers, Designers, Users and Volunteers came together…for a day of learning and community.”
This was my first WordCamp (which are informal, community-organized events that allow WordPress users and developers to meet and collaborate) and it was a great experience. WordCamps are held across the globe, and many of the people I talked to had been to several in the past.
As should be the case this time of year, many online marketing sites are publishing their list of the best posts for 2009. Here is a round up of these “Best of 2009″ posts, organized by Internet Marketing theme.
There is a lot of great information, concepts and writing to read through. If I’ve missed your list, please feel free to send me a message directly or through the comments below. Happy New Year and wishing everyone the best in 2010 and beyond!
Background: If you don’t know about this development, here is Google’s video explaining the change:
In my opinion, Google personalized search could very well be the best thing to happen to the SEO industry since…well…since Google itself. While there certainly will be discussions on privacy, here are four reasons why I think personalized search will change the SEO industry for the better.
This afternoon we’re headed to Western New York to see my side of the family for Thanksgiving. Unfortunately, traveling west on the Massachusetts Turnpike the day before Thanksgiving is never a good idea. I’m preparing for worst. What usually would be a six hour drive surely will eclipse ten; hoping it doesn’t take twelve.
However, the miracles of technology in coordination with solid preparation have me ready for the journey ahead. Here are five recent blog posts I have bookmarked to read in depth and recommend to you if your Thanksgiving travel plans will be anything like mine (and you’re looking for some good material to supplement a long wait at the airport or in the car). ... Read the full post
Last week I attended a Business Wire event on green technology; geared towards entrepreneurs, ad agencies and PR folks. Among the four panelists were two reporters, an editor of an industry site, and an analyst covering the space. As the session turned to Q/A, the obligatory question on how members of the audience should pitch them was asked.
Interestingly enough, all four panelists indicated that email was the preferred method for receiving a pitch. ... Read the full post
Tuesday, a client asked me how Twitter might integrate into their SEO strategy. Here is part of my answer, paraphrased:
Twitter helps …as a function of our link building efforts. Twitter will help us (build) relationships with bloggers and site owners who may be interested in linking …an additional benefit is that both the profile and individual updates (may) get indexed in search. As a result, there are opportunities for both to rank for various keywords (the brand for the former and long-tail keywords for the latter).
