Author Archive: KoMarketing Associates

Here’s a look at some articles this week that may be of value to your own search engine marketing strategies:

• Web Address Management
  Here’s a recap of Matt Cutt’s presentation at WordCamp 2007. Matt talks about the use of underscores in web addresses, folder structure and dynamic URL’s among other topics related to Google and how Google interprets website URL’s.
• Business Blogging
  A checklist of 10 easy steps to consider when looking to get a blog up and running successfully for a company or business.
• Web Directories
  Rand Fishkin offers personal recommendations for determining the value of a web directory as it relates to link building and search engine optimization strategy
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Here is a look at some of the interesting news and posts that we found this week, related to the worlds of online marketing, social media and search engine optimization.

• Search Shortcuts
  I missed this post last week when I was compiling resources, so I wanted to add Seth Worby’s nice reference list of Google Search Shortcuts, from Search Industry News
• Web Analytics
  Avinash Kaushik takes a look at how to measure the success of a website that is not in directly in the e-commerce or direct lead generation business, such as news organizations, blogs and portals.
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It’s been a busy week for certain! Here is a look at some of the key articles and blog posts we found this week, related to the world of online marketing.

• Keyword Research
  Doing keyword research? Search Engine Land takes a look at various tools webmasters can use for keyword research.
• Wikipedia
  SEO by the Sea highlights a recent paper that explores the idea of using pages like those found in Wikipedia results to try to resolve confusion in reference when someone performs a search for a person or place in a search engine.
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We’re excited about the new blog format here at KoMarketing Associates, and hope that you will find the articles, discussions and material presented here valuable and beneficial as you work through your website’s search engine marketing strategy. As an ongoing series of posts, we’re looking to highlight a handful of interesting and valuable pieces of information found within the search engine-related blogs on a bi-weekly basis (updated – 8/25/2007). As always, feel free to comment, email or contact us if you have specific questions or concerns on these, or any other ideas in search engine marketing.  ... Read the full post