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32+ Influential B2B Social Media Profiles (People) to Follow on Twitter

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It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies.

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution. The information and references shared are invaluable for developing one’s own social strategy. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media.

Here are 33 Twitter users that we rely on for B2B social media recommendations and information:

Artillery Marketing Artillery Marketing (Douglas Burdett) (@ArtilleryMarket):
“B2B marketing agency principal. Former artillery officer, Madison Avenue ad man. In lieu of mid-life crisis, started performing stand up comedy.”
Follow Artillery Marketing at
Sace Vero Stacey Acevero (@sacevero):
“Social Media Manager, @Vocus @PRWeb. SM/PR/Marketing/SEO/Brand ninja. Speaker. Video Gamer. Car freak. I love @NASCAR, @driveSRT, MOPAR & rock music.”
Follow Stacey at
Ardath Albee Ardeth Albee (@ardath421):
“B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale”
Follow Ardeth at
Debra Andrews Debra Andrews (@marketri):
“Marketri specializes in serving as an outsourced marketing department for small-to-mid-sized B2B firms.”
Follow Debra at
Connie Bensen Connie Bensen (@cbensen):
“Global Community Strategy @Dell”
Follow Connie at
Kipp Bodnar Kipp Bodnar (@kippbodnar):
“Inbound Marketing @HubSpot. Co-Author of The B2B Social Media Book ( Founded (@smb2b)”
Follow Kipp at
Michael Brenner Michael Brenner (@BrennerMichael):
“Sr. Director of #Marketing and #Content #Strategy @SAP. Managing Editor for @Biz_Innovations. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”
Follow Michael at
BtoB Online BtoB Online (@btobmagazine):
“The resource for #marketing strategists”
Follow BtoB Online at
Cheryl Burgess Cheryl K. Burgess (@ckburgess):
“CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards”
Follow Cheryl at
B2B Online Marketing B2B Online Marketing (@B2BOnlineMktg):
“The latest B2B online marketing facts, stats and strategies from”
Follow B2B Online Marketing at
Brian Carroll Brian Carroll (@brianjcarroll):
“Executive Director MECLABS, founder InTouch, author, B2B, sales, marketing, lead generation, nurturing, management, Helping Ethiopian orphans @Foreverfamproj”
Follow Brian at
Joe Chernov Joe Chernov (@jchernov):
“VP of Marketing at @Kinvey. Content Marketer of the Year winner. Words are my own, for better or worse. More here:”
Follow Joe at
Ksenia Coffman Ksenia Coffman (@KseniaCoffman):
“Interests: wireless, physical security, smart grid, ITS & B2B marketing. Moderator of #B2Bchat (@B2B_chat).”
Follow Ksenia at
jeffrey-l-cohen-150 Jeffrey L. Cohen (@jeffreylcohen):
“Dad, Manager of Content Marketing: @Salesforce @MarketingCloud, Author: The B2B Social Media Book, Managing Editor: @smb2b, B2B Social Media Speaker”
Follow Jeffrey at
Constant Contact Constant Contact (@ConstantContact)
“More than 500,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to help create and grow customer relationships.”
Follow Constant Contact at
Paul Gillin Paul Gillin (@pgillin)
“Speaker, writer and B2B social media marketing strategist. Author of five books about online communities. Also love @RedSox, @Patriots @Bunnylvr and my kids.”
Follow Paul at
Ed Hadley Ed Hadley (@edhadley)
“Senior Marketing Manager driving content creation @Neolane. Proud papa. Music, fiction, photography & craft beer fanatic. Views are my own.”
Follow Ed at
Ann Handley Ann Handley (@MarketingProfs)
“Head of Content here at ‘Profs. People seem to like my writing:”
Follow Ann at
Matt_Heinz Matt Heinz (@HeinzMarketing)
“Revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.”
Follow Matt at
Dianna Huff Dianna Huff (@diannahuff)
“A B2B Web marketing expert who focuses on results for clients. In the trenches since 1995. Mom to geeky son, two dogs. Fueled by mocha lattes.”
Follow Dianna at
Michele Linn Michele Linn (@michelelinn)
“B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of”
Follow Michele at
marketing sherpa Marketing Sherpa (@MarketingSherpa)
“MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”
Follow Marketing Sherpa at
Optify Optify (@Optify)
“Optify delivers a simple digital marketing software suite that is the industry standard for agency marketers.”
Follow Optify at
Lee Odden Lee Odden (@leeodden)
“Author:  CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO. Proud dad, world traveler, foodie.”
Follow Lee at
Savvy B2B Marketing Savvy B2B Marketing (@Savvy_B2B)
“Savvy marketers sharing insights, tips, resources, and war stories.”
Follow Savvy B2B Marketing at
Mark W Schaefer Mark Schaefer (@markwschaefer)
“Chieftain of the social web’s most unique blog, {grow}. Consultant, college professor, author of Return On Influence and Tao of Twitter. Social Media Bouncer.”
Follow Mark at
Social Media B2B Social Media B2B (@smb2b)
“The leading B2B industry social media site, which is highly ranked on the Ad Age Power 150. Managing Editor: @jeffreylcohen”
Follow Social Media B2B at
Elizabeth Sosnow Elizabeth Sosnow (@elizabethsosnow)
“MD at B2B integrated marketing firm with personal roots in PR. Focus on professional services, pop culture fanatic, mom to 3 mad men”
Follow Elizabeth at
Andrew Spoeth Andrew Spoeth (@andrewspoeth)
“B2B marketing, social media, and tech. Moderator for #B2Bchat. Team lead for Social Media at CA Technologies.”
Follow Andrew at
Stephanie Tilton Stephanie Tilton (@StephanieTilton)
“Content marketing consultant for B2B high tech. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @savvy_b2b blog.”
Follow Stephanie at
Tim Washer Tim Washer (@timwasher)
“Actor, writer, presbyterian. credits: Conan, The Onion, SNL, Comedy Central . Social Media Speaker, emcee, Cisco”
Follow Tim at
Wildfire by Google Wildfire by Google (@wildfireapp)
“Your social media needs in a powerful and easy-to-use platform. Use Wildfire, a division of Google, to grow, engage & monetize your social media audience.”
Follow Wildfire at

This is our short list, and we know there are other Twitter profiles that post important and relevant B2B social media information. Let us know who are we missing. Is there anyone you would recommend? We would love to hear your feedback in the comments section of this post or you can add your recommendations to a post on any of our social pages, including Twitter, Facebook, LinkedIn, and Google+.

13 Responses to “32+ Influential B2B Social Media Profiles (People) to Follow on Twitter”

  1. Dianna Huff Says:

    Thanks for including me on this fabulous list.

  2. Ardath Albee Says:

    Honored to be included. Thanks!

  3. Paul Gillin Says:

    Flattered to be in such esteemed company. Thanks!

  4. Guest Says:

    You were all obvious candidates. Thanks for being such reliable sources of relevant B2B social media info

  5. amanda berglund Says:

    Of course! Glad you’re happy to be part of it

  6. Matt Heinz Says:

    Great list, honored to be a part of it. Thanks for highlighting a few more people that are now on my regular watch list!

  7. Debra Andrews Says:

    Thank you so much KOMarketing Associates! I am honored to be included on your list.

  8. Douglas Burdett Says:

    Whoa! What an honor to be included on a list with so many people whom I’ve been stalking, I mean following, for years. Thank you!

  9. amanda berglund Says:

    Our pleasure. We enjoy following you and keeping up with the content you post

  10. amanda berglund Says:

    Stalking, following, seems interchangeable in the social sphere. Your place on this list was well deserved and I’m sure more will be following* you

  11. amanda berglund Says:

    Glad you found the post useful and we were happy to include you

  12. Michael Brenner Says:

    Thanks so much for including me with these amazing resources!

  13. Stephanie Tilton Says:

    Honored to make the list! Thank you for the inclusion!

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