October 2, 2009: Thought I’d do a quick post to highlight three B2B SEO articles I had published recently:
The B2B Content Equation, Strictly Business column, Search Engine Land, Sep. 30, 2009
Time + Money = Content? [too simple, and misguided]
Time + Money = no guarantee of Valuable Content
Time + Money + Creativity = Valuable Content
xTime + yMoney + Creativity = Valuable Content [Time and Money are finite variables, while Creativity is infinite and must be part of the equation]
Using Your Search Engine Presence To Benefit Your Customers, Search Engine Land, Sep 21, 2009
What if you were a manufacturer of printers, and ranked very well in search engines for words related to “printing”? Fantastic, and people will find you who may be potential customers. But, many of your visitors will be looking for printing services. Use that search engine power to generate leads for your customers who buy printers. It can be a valuable tool in closing new sales when you give prospects this information.
7 Ways to Use Website SEO to Drive New Business, RainToday.com, Sep. 10, 2009
Specifically targeted at Professional Services firms. Companies that rely on their consultants’ and partners’ expertise to help raise the reputation of the firm and generate new business can use specific search engine strategies and tactics to position their people as experts and subject matter authorities on the Web. When potential clients serach for someone with a specific type of expertise, they should find your experts.