3 Recent B2B SEO Articles Published

October 2, 2009: Thought I’d do a quick post to highlight three B2B SEO articles I had published recently:

The B2B Content Equation, Strictly Business column, Search Engine Land, Sep. 30, 2009

Time + Money = Content? [too simple, and misguided]
Time + Money = no guarantee of Valuable Content
Time + Money + Creativity = Valuable Content
xTime + yMoney + Creativity = Valuable Content [Time and Money are finite variables, while Creativity is infinite and must be part of the equation]

Using Your Search Engine Presence To Benefit Your Customers, Search Engine Land, Sep 21, 2009

What if you were a manufacturer of printers, and ranked very well in search engines for words related to “printing”?  Fantastic, and people will find you who may be potential customers.  But, many of your visitors will be looking for printing services.  Use that search engine power to generate leads for your customers who buy printers.  It can be a valuable tool in closing new sales when you give prospects this information.

7 Ways to Use Website SEO to Drive New Business, RainToday.com, Sep. 10, 2009

Specifically targeted at Professional Services firms.  Companies that rely on their consultants’ and partners’ expertise to help raise the reputation of the firm and generate new business can use specific search engine strategies and tactics to position their people as experts and subject matter authorities on the Web.  When potential clients serach for someone with a specific type of expertise, they should find your experts.

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Jodi Coverly

"I worked with KoMarketing during my time at Pongo in a variety of roles. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing (SEM). Their education of the importance of Search Engine Optimization (SEO) led to us launching a job search blog, over 30 learning center articles, and a social media campaign. I would not hesitate to recommend the KoMarketing team for any size project you may have." - Jodi Coverly, Marketing Manager, Pongo LLC

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