2010 is already drawing to a close? Unbelievable. It really seems like this year has flown by so much faster than others.

Despite this feeling, there has not been a shortage of quality B2B blog posts. In addition to our favorites, I decided to ask some of our colleagues what their favorites were as well. Thanks goes out to Dianna Huff, Karyn Martin, Anna Barcelos, and Michelle Davidson and Mary Flaherty of RainToday for providing valuable additions to this list.

Here are our favorite B2B marketing blog posts of 2010, organized by overall theme.

B2B Search Engine Marketing

• Top 5 Takeaways from the B2B Search Strategy Summit – Business.com
  

  Understanding Your Audience’s B2B Buying Cycle is Key to Optimizing Your Search Marketing Campaign Structure

• 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC – Search Engine Land
• Common B2B SEO Mistakes and How to Solve Them – TopRank Blog
• Why B2B Blogs Aren’t Achieving SEO Success – Search Engine Land
• 4 Steps to B2B SEO Accountability – Search Engine Watch
  

  Optimize For Conversion Performance

• B2B Search and Content Marketing: Getting Found by Prospects – Savvy B2B Marketing
• B2B Hubs Or PPC? Are All Leads Created Equal? – Search Engine Land
  

  You have to take the time to analyze the quality of the leads and determine your Cost Per Sale

• Marketers Take Note: Changes in the New Google Keyword Tool – KoMarketing Associates

B2B Social Media

• 28 Awesome B2B Social Media Statistics – Social Media B2B
  

  34% of B2B marketers said they were not measuring social success at all versus just 10% of B2C respondents

• 5 Reasons Social Media Should Be a Part of Your SEO Strategy – KoMarketing Associates
• Social Media Marketing Checklist – TopRank Blog
• 5 Steps to Create an Integrated Social Content Ladder – Business.com
  

  

• My B2B Social Media Audit Checklist – B2B Bliss
• The 7 Burning B2B Social Media Questions – B2B Marketing Insider
• B2B Social Media and the Upside Down Funnel – B2B Knowledge Sharing
• Connecting the Dots Between Social Media and Customer Service – The 1to1 Blog
• 7 B2B Social Media Tools You Haven’t Heard Of – Social Media B2B
• Is Social Media Missing from Your Competitive Intelligence – Achieve Market Leadership
• Finding B2B Social Media Tools That Add Value – not Just Time – B2B Bliss
• B2B Social Media Marketing — Does It Work? – Search Engine Watch
  

  

• Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale
• Why your B2B CEO should be using YouTube – Social Media B2B
• 10 Tips for YouTube Success – 451 Heat
  

  

• 5 Ways to Weave LinkedIn Into Your Marketing Mix – TopRank Blog
• 4 Reasons B2B Companies Should Use Linkedin Company Pages – Marketo
• 10 Ways to Leverage LinkedIn to Generate Business – Business.com
  

  

• 5 Ways for B2B Companies to Engage on Facebook – Social Media B2B
• 7 Tips To Get New Facebook Fans For Your B2B Business – Marketo
• Facebook is Doing It Wrong for B2B Companies – Social Media B2B
• Facebook Pages for B2B Social Media Marketing – TopRank Blog

Content Marketing Strategies

• Content Marketing in Action: 13 Examples To Get You Inspired – Content Marketing in Action
• How to Create Remarkable B2B Content – Savvy B2B Marketing
• A 7-Step Plan for Getting Started with Content Marketing – Savvy B2B Marketing
  

  Listen to feedback and be prepared to change

• A 3-Point Method For ‘Recycling’ B2B Content – Business.com
• 5 Steps for Curating B2B Content – Hubspot
• How Do You Make Time For All This Content? – Savvy B2B Marketing
• 7 Online Video Tips Every B2B Marketer Should Know – Social Media B2B
  

  Always Include URL In A Video Description

• Four Ways to Get More Bang for Your Buck from Your Webinar – Savvy B2B Marketing
• Why Bad Press Releases Harm the PR Profession…and its’ Clients – B2B Bliss
• eBooks – What They Are and How to Use Them Effectively In B2B Marketing – Savvy B2B Marketing
• Consider Users When Adding PDFs to your B2B Website – DH Communications
  

  Develop a landing page for each high-value PDF

• How much do virtual events cost? – A Wider Net
• Do You Need White Papers in Your Marketing Mix? – Rain Today

Lead Generation & Sales

• 6 Search Engine Marketing Conversions Beyond Direct Sales Leads – KoMarketing Associates
• 8 Critical Success Factors for Lead Generation 2.0 – B2B Lead Generation
  

  Brian Carroll’s eight part series on building an effective lead generation program, along with an ebook that connects with the series.

• 10 Worst Things to Do With a Qualified Sales Lead – Marketo
  

  #3: Telling prospects why they are a qualified sales lead: No potential customer wants to be viewed as a sales lead – qualified or otherwise.

• Marketing Leads: Quality Vs. Quantity – B2B Marketing Insider
• The Top 10 Laziest Sales Tactics – B2B Knowledge Sharing
  

  #5: Advertising your services in the comment section of a blog.

• Are You Making Your B2B Prospects Think Too Much? – Savvy B2B Marketing
• 3 Keys to a Winning Call to Action for B2B Content – Savvy B2B Marketing
• Why You Need Content to Generate Leads – Rain Today
• Selling to the Digital B2B Buyer – Acquiring Minds
• Use Multiple Offers to Attract More B2B Buyers – DH Communications
• Free Special Report: 20 Tips on Generating and Nurturing Leads – Business.com & Marketing Sherpa (Links to PDF)
  

  

• 10 tips to writing direct mail copy that creates sales-ready leads – Jim Logan
• 100 Trade Show Lead Generation Ideas – Skyline Trade Show Tips
• How to drive word of mouth in B2B online marketing – Business.com

B2B Marketing Strategy

• The Danger of Applying B2C Strategies to B2B Services – Rain Today
• 5 B2B Marketing Infographics You Can’t Go Without – Marketo
  

  

• Buyer Personas: How to Deliver Relevant Content to B2B Buyers – Savvy B2B Marketing
• The Three Ingredients of a Value Proposition – B2B Marketing Stories
• Value Proposition Examples: the Good, the Bad, the Ugly – B2B Marketing Stories
• How To Align Marketing With Sales – B2B Marketing Insider
• Marketing and Innovation: A Tale of Two Companies – Quaero InsightIQ Blog

Website Optimization

• Four Strategic Web Development Questions to Consider – ten24 Web Solutions
• Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites – Savvy B2B Marketing
  

  Realize you have more than one audience
  While the primary audience of Sesame Street is young children, of course, parents are the primary “influencer.” They realize this and have a section dedicated just for parents.

• Finding The Right Calls-To-Action For Your B2B Website – Search Engine Land
• Your Website is Worth More than a Cup of Coffee – DH Communications
• A Big List of User Experience Best Practices – Ask Enquiro
  

  Talk with your users, not at them

• Website Redesign Checklist for your Business – Business.com
• My new website is live, now what? – ten24 Web Solutions

B2B Marketing Measurement

• How to Calculate Social Marketing ROI – Paul Gillin
  

  A draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman, focusing on how to calculate ROI of social media and Internet marketing programs.

  

• 22 Social Media Marketing Management Tools – TopRank Blog
• 17 Compelling And Highly Usable B2B Marketing Statistics – Marketo
• Four Practical Ways to Measure Social Media – Ask Enquiro
• 5 Tools For Monitoring Social Media – Ask Enquiro
• Meaningful Metrics for B2B Blogging – Proteus B2B Marketing
• Vital statistics for every B2B marketer – Earnest about B2B
  

  54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work

• B2B Marketing Analytics: Project Open Kimono – Velocity Partners
  

  Project Open Kimono: a 10-part living case study that tracking Velocity Partners’ campaign around the B2B Marketing Manifesto.

2011 B2B Marketing Predictions

• 11 B2B Marketing Predictions for 2011 – Social Media Today
  

  Mobile Marketing …smart phones will eclipse PC sales in 2012 (that’s just a year away)

• B2B Marketing Predictions For 2011 – B2B Marketing Insider
• Predictions for 2011: The End of B2B Sales & Marketing as We Know It? – Tom Pisello: The ROI Guy
• The Big List of 2011 B2B Social Media and Marketing Predictions – Social Media B2B

What did we miss? It certainly is not possible for us to catch every post from every author. We would love to get your thoughts and opinions as well. Please add your selections in the comments below. We’ll be sure to review and add those appropriate!

This entry was posted on Tuesday, December 21st, 2010 at 10:38 am and is filed under B2B, Blogging, Lead Generation, Search Engine Advertising, Search Engine Marketing Blog, Search Engine Optimization, Social Media Strategies, Web Analytics. Both comments and pings are currently closed.

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