July 20, 2016: One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer.
But when the idea list is short or picked over so only the rubber-stamp “meh” ideas remain (I swear, those mock me)? Yeah. That totally feels like junior year of college when I had empty pockets and faced a cabinet full of ramen. Sustenance, but no joy.
So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Here are some suggestions for finding your content marketing inspiration.