B2B Online Marketing Blog

July 2, 2015: Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. We’ve all seen it happen, but we haven’t all made it happen.

Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What happens from the moment you first see a headline to time you share it across social media platforms?

June 30, 2015: Link BuildingIn my last post, I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider.

In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition.

Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). But the reality is that savvy online marketers start the communication process weeks, if not months in advance.

June 25, 2015: Think for a moment about the last time you consumed a memorable piece of content.

What in particular stood out to you? What propelled you to share the article with colleagues or on social media? What has you still thinking about the piece weeks or even months later?

content-rising-summit

Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston.

In the words of Skyword CEO & Founder Tom Gerace, the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

Here’s a look at our team’s key takeaways from the event:

June 23, 2015: Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post.

One such area that can be optimized is your social media content resharing strategy. If you aren’t already resharing your existing social media posts, you should consider this technique of adding more content to your social streams as a viable way to add visibility, engagement, and user interest to your posts.

June 18, 2015: Oliver, circa 1967Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “how do you actually get links?“.

Somewhat off the cuff, I replied “I ask for them“. While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.

June 16, 2015: Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “no-brainer” for most advertisers. His post did an excellent job explaining some of the features and benefits that the callout extension has to offer.

Example of AdWords Callout Extension

It’s pretty common for clients to believe that the callout extension, with its natural scheduling features and short text limits, is much better suited for consumer or B2C sales. While that argument has merit (and by no means are callouts a magic bullet for better advertisements or CTR), there are several ways B2B advertisers can leverage them to change or enhance their existing ad messages beyond just taking up more real estate.

June 11, 2015: One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. You don’t have the ability to utilize body language or see the reactions of those around you.

In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said. Did they even get it?

June 9, 2015: Most people look forward to summer because of the opportunity it brings to get outside. Want to mix up a pitcher of sangria and enjoy the view from my rooftop? Sure! Take a nap in a hammock or have a picnic in the park? Yup. What about chilling out on a porch swing or walking barefoot through the grass (what? some people really do find that thrilling!). Yes.

Orange Is the New Black

Me? I like summer because of all the TV that’s on.

I won’t go through a complete list of what I’m watching or will watch, but let’s just say it takes a lot of creative scheduling to keep up. And this Friday, June 12, when season 3 of Orange Is the New Black hits Netflix, things will get even crazier.

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger.

June 4, 2015: Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?”

I’ll admit there have been times where I have thought to myself, “There is NOTHING else to create around this topic.” While the thought itself is real, the reality is that there’s always something that can be added.

To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar.

June 2, 2015: LinkedInLinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

chris-long

"KoMarketing takes PPC management to a completely different level of focus on performance and commitment to client business goals." – Chris Long, CMO, L-com Global Connectivity

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