June 21, 2016: One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them.
But that’s also the beauty of it. By developing a deep understanding of so many different industries, you’re putting yourself in a position to become a more versatile marketer overall. Pick your preferred idiom – jack-of-all-trades, wearing many hats, etc. – the idea is that you should be well-versed in as many different industries as represent your clients.
But the obvious question is: How do you become proficient enough in your clients’ industries to be able to develop quality content marketing on their behalf?
Let’s take a deep dive into client industry immersion and walk through a few examples of how you can use it to better your content marketing strategy (i.e., give your content that extra oomph):