July 17, 2014: With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT.
While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. And…just like SEO is influencing other departments, other departments should be influencing SEO.
I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. Here are 3 other things your SEO can be doing right now: