KoMarketing Associates - Search Engine Marketing Blog

Google’s March 1st Terms Associate Mobile Number and Profile Account

Google announced yesterday that their privacy policies and terms of service would be altered as of March 1, 2012. There have been many articles on this topic, but I’d like to look at the issues surrounding the mobile relationship in this new policy. With these changes, specifically ones relating to mobile devices, I wanted to dig deeper into what was actually happening. Being from the search and business development world for 10+ years, I’m often curious and sometimes skeptical on rolling changes to an existing privacy policy. While I appreciate Google creating a “new main policy” that covers multiple products and creating a “beautifully simple” user experience, I ask myself, to what end?  ... Read the full post

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company’s Google+ Page(s) for Business.

The second, less distinct, but slightly more complicated obstacle (at least in initial perception), is the ability to verify authenticity of a Google+ Page for Business. For example, while anyone could create a page about KoMarketing Associates (potential online reputation nightmare?), only site administrators can properly confirm ownership.

The process is really quite simple.  ... Read the full post

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page.

While Google posted a video that highlighting instructions on how to do this, here are a few screenshots and step by step instructions for adding an additional administrator to a Google+ Page for Business.  ... Read the full post

Back in September, we were able to share some exciting news about our clients’ success, KoMarketing growth, and the addition of a new managing partner, Steven Wells.

In my most recent Search Engine Land column, I wrote about important search engine marketing resolutions for 2012. While the majority of these resolutions might seem commonplace to many of our current clients (sorry for the constant repetition), the last resolution is something the data from web traffic reports has led our organization to embrace with even greater urgency: starting to take mobile seriously.

Here is the growth in mobile device usage across a select group of client sites, comparing the two most recent six month periods (December 2010 through May 2011 and June 2011 through November 2011):  ... Read the full post

With search engine optimization being one of the most effective tactics for the B2B marketer, budgeting for SEO will certainly remain available in 2012. That said, with almost no barrier to entry and a limited industry standards, choosing an SEO vendor can be a precarious proposition.

While it does not surprise us to find a lack of quality information about SEO when meeting new prospects, this certainly becomes troubling when that organization has been burned by a bad SEO relationship in the past. Misconceptions and SEO fraud hurt the industry in general, evidenced recently in a few mainstream examples.

If your organization is looking for the right SEO partner, or you know of one that is, here is a list of questions to consider when interviewing the prospective vendor. Hopefully this will help your organization avoid SEO fraud and build a foundation for an effective SEO partnership moving forward.  ... Read the full post

As 2011 draws to a close, it is always fun to look back at some of our favorite and most significant resources from this past year, related to search engine marketing, social media, and marketing and business in general. We hope you find value in these selections and feel free to share your favorites via comments, or connect with us on Twitter, Facebook, LinkedIn, or Google+ to continue the discussion.

In relative order that these resources published in 2011…  ... Read the full post

A few weeks back I wrote a post examining Google Encrypted Search, the impact on SEO benchmarking thus far, and key action items for B2B marketers.

With a full month under our belts, it seemed appropriate to revisit how this change has impacted SEO reporting in November and through the first six weeks.

Some quick summary points:  ... Read the full post

Have infographics jumped the shark? While the popularity of infographics have certainly brought new players and in some respects, diluted overall quality, a well done visualization can still be incredibly powerful for brand awareness, traffic, and link building.

We are still seeing effective infographics drive thousands of new visitors, hundreds of links, and getting opportunities to network with influential site owners in our clients respective industries.

The search engine marketing industry is no exception. While certainly biased I feel professionals in our industry put together some of the most creative infographics, that tackle compelling concepts and reach out across social networks for maximum visibility.  ... Read the full post

We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice.

This development is particularly troublesome for B2B internet marketers as we are immersed in the data that impacts lead generation initiatives. Every bit of website traffic information can help.

 ... Read the full post