September 17, 2015: In a white paper titled, “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.
Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place. However, the Asian-American, African-American and Hispanic populations make up one-third of the U.S. population.
To take a closer look at the findings, we spoke to Cesar M. Melgoza, the founder and CEO of Geoscape, as well as Liz Miller, the Senior Vice President of Marketing at the CMO Council. ... Read the full post