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Search Engine Marketing Blog

Our goal is to present ideas, thoughts and opinions related to Internet Marketing, including SEO, PPC and Social Media Marketing . We hope to provide an opportunity to engage in discussion and insight related to our campaigns, online initiatives and research in the field of search engine marketing.

4 Myths About B2B Marketing That Everyone Thinks are True

Written by Kelsey Jones April 18th, 2014

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing campaigns. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true.

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4 Content Marketing Blogs That Can Help You Improve Your Writing

Written by Stacy Thompson April 15th, 2014

During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

After I’d gotten the first two or three of these under my belt, however, I started feeling like I was missing the point of the exercise. I mean, anyone who can read a book can also write a book report. The purpose of the assignment, as I discovered, was less about verifying I’d read the book and more about putting into practice what I’d learned from the author’s style of writing in the book.


5 Insightful B2B Content Marketing Strategy Videos

Written by Ryan Young April 10th, 2014

Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. However, gone are the days of “batch N’ blast” success stories. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility.

While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. So, give these videos a watch, or if you’re tight on time, we’ve also included a “too long; didn’t watch” (tl;dw) summary for each. Enjoy!


How B2B Companies Can Use Sitelinks For More Effective Advertisements

Written by Joseph Vivolo April 7th, 2014

There are a number of ways B2B companies can make their advertisements more effective.  Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions.

AdWords PPC Sitelink Example

In the above, “Current Mortgage Rates,” “First Time Home Buyer,” etc. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Think of it as a smaller sitemap that’s displayed on the search engine results page.


3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

Written by Kelsey Jones April 4th, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content.


What to Know: SMX West 2014 Takeaways

Written by Casie Gillette April 1st, 2014

It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.

I’m glad I did, because as I looked through my notes and read some of the recaps, I became much more aware and focused on the themes occurring throughout the show versus the tactical recommendations. These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.


LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

Written by Derek Edmond March 27th, 2014

LinkedIn Announcement

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement.

This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development.


12 Examples of B2B Companies Managing Impactful Twitter Profiles

Written by Ryan Young March 24th, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook.


The True Detective Approach to Content Marketing

Written by Stacy Thompson March 20th, 2014
Rust Cohle

If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years.

(Note to those of you waiting for the first season to come out on Netflix: no spoilers, I promise.)

Hailed as “the Michael Jordan of being a son of a bitch,” Rust won his way into our hearts by waxing philosophical on everything from life and death to religion and love—and the fourth dimension. While Rust’s nihilistic ruminations often came with a healthy dose of head-scratching, they never failed to deliver an equally ample portion of food for thought.


How to Craft a B2B Email Marketing Strategy That Works

Written by Kelsey Jones March 18th, 2014

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. After all 91% on consumers open email every day, according to ExactTarget via HubSpot.

However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Position2 states that the average email ROI for B2B marketers is a respectable 127%. No matter the industry, following basic guidelines about emails that have great design, timing, and content are going to succeed better than your spam-like competitors.