B2B Online Marketing Blog

February 11, 2016: Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates (anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

February 9, 2016: The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use.

Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search.

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world.

Start planning how to create video for your company now. We’ll help you get started.

What makes a good B2B video

How can a good B2B video be characterized?

February 4, 2016: A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

We had a chance to speak to Eric Bisceglia, vice president of product and marketing at Attend, for more insight into the survey results.

February 2, 2016: Missing Puzzle PiecesLast month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance.

I understand their skepticism.

Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

January 28, 2016: Oh Mean Girls, the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom.

I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes. Math was not my strong suit.

Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs.

And no. I don’t mean writing blogs in pink text on Wednesdays.

Let’s take look at why taking the “Mean Girls” approach to writing a blog causes it to fail and how you can correct yourself before you get hit by a bus, err, I mean before you write:

January 26, 2016: As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report, 66% of businesses now have a dedicated social media team. Great news, right!?

social-media-keyboardSort of. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts. And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts.

January 21, 2016: If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Maybe you always start with an outline. Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer.

Or maybe not.

magic-science-kit

Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Sure, you must give due time and consideration to keyword research, editorial scheduling, and content strategy, but none of those things would matter if you didn’t actually write up a post to publish.

Point being: You’ve got to find a way to make the words flow, each and every time you write up a post. So what’s the magic formula for how to write blog posts faster?

Sadly, there isn’t one. But there are several things you can do to spend less time writing and more time moving the needle with your SEO strategy.

Let’s have a look:

January 19, 2016: For many of us, the new year brings about a fresh start and an opportunity to set resolutions. Maybe you want to learn a new language, spend less time watching TV, or follow Tom Brady’s lead by eliminating junk food and calling avocado ice cream your dessert of choice (no thanks!).

New year’s resolutions are not only for personal betterment, however; they also often expand into business. From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016.

New year's resolutions word on notebook lay on wood table,Template mock up for adding your goal.

January 14, 2016: There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. It may be difficult at first to see how several different tactics could work together to achieve a cohesive online presence, but multichannel marketing has significant benefits for your organization.

Below are some of the top benefits, as well as specific tactics for implementing them.

Why a Multichannel B2B Marketing Approach is Better Than a Single One

Cross-Promotion of Campaigns

For each new campaign or product promotion, it’s important to be on several different platforms to increase exposure. Each platform has its own unique voice and allows for a different kind of visibility.

January 12, 2016: It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives.

Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. Brand backstory and episodic content are two marketing lessons worthy of carrying forward, inspired by the blockbuster Star Wars franchise.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Alexis Karlin

"Working with KoMarketing was more like a partnership as supposed to just another consulting project. We learned a lot from KoMarketing, while excelling in all aspects of SEO for our website. If your looking for a hard working, dedicated team, KoMarketing is a partnership you won't regret." - Alexis Karlin, Digital Marketing Specialist Neolane (Acquired by Adobe)

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