B2B Online Marketing Blog

September 1, 2015: It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below we’ve outlined where you can find us, when, and what we’ll be doing.

Be sure to connect with the team ahead of time as we are always excited to meet others in the industry.

August 27, 2015: The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015.

In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Ad Manager Improvements

FacebookAdManager

In June, Facebook released a new version of its Ad Manager interface, which included new features designed to make advertisers’ lives easier. A few of the improvements include:

August 25, 2015: It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse.

Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity.

August 20, 2015: There are 1,025,109.8 words in the English language (not sure what qualifies as .8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence.

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall? You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again.

August 18, 2015: A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated).

Monopoly board game

August 13, 2015: Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market.

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills.

Content Marketing Books

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley

everybody-writesThis book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers.

August 11, 2015: Google AdWordsWe often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action.

The extended sales cycle we face in B2B online marketing adds to the confusion. So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Here are three essential metrics.

August 6, 2015: How do you learn SEO?

It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows.

One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets.

napoleanNow, it’s worth noting that one doesn’t have to be an expert in everything. However, they certainly need to have knowledge of everything if they want to be successful. Why? Because SEO isn’t just one thing. Each element and each task affects overall performance.

August 5, 2015: TrustOne of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible.

Trust is a core component of a successful search engine optimization initiative as well. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread.

July 28, 2015: Small Conversion Actions are Better than No Conversion ActionsWhile researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position.

However one critical issue arose in page evaluation: there was nothing left to do when I was finished reviewing the content marketing asset in question. With limited navigation and no easy-to-find action at the bottom of the page, it was too easy just to click away.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

William Vuong

"KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results." - William Vuong, Senior Marketing Manager

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