January 20, 2015: Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling.
While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram forces users to get creative and communicate their story through a series of photos.