June 30, 2015: In my last post, I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider.
In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition.
Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). But the reality is that savvy online marketers start the communication process weeks, if not months in advance.