B2B Online Marketing Blog

October 8, 2015: This year marked the 6th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries.

If you didn’t already know, the “M” in FutureM stands for Marketing. So, it’s only right that I share some of the most interesting predictions from #FutureM15 speakers that B2B marketers should keep in mind for the future.

October 6, 2015: At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways. In no particular order, here are the three that stood out:

1. When Google Says Jump…

Google +. Image optimization. Authorship.

October 1, 2015: 2016 B2B Content Marketing ReportAs more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

Factors for Content Marketing Success

Clarity on content marketing success

September 29, 2015: One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. It can often be difficult to find the proper goals or reporting methods that will make everyone happy with the results and actions being taken. This can lead to more interference and micro-management, which ultimately creates frustration for everyone.

4 Reasons Why Your Boss is Going to Interfere With Your B2B Marketing

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall.

September 24, 2015: journalistAs features editor of my high school newspaper, I thought I was a pretty big deal.

I was the one who interviewed the captain of the lacrosse team about the new concessions stand beside the field. I was the one who snapped photos of the marching band from the football bleachers as they spelled out the letters of my hometown.

Living the dream, I tell you!

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. Who knew?

September 22, 2015: As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively.

french bulldog reading the newspaper, with cool sunglasses, isolated on white background

September 17, 2015: Activating the New American Mainstream White PaperIn a white paper titled, “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place. However, the Asian-American, African-American and Hispanic populations make up one-third of the U.S. population.

To take a closer look at the findings, we spoke to Cesar M. Melgoza, the founder and CEO of Geoscape, as well as Liz Miller, the Senior Vice President of Marketing at the CMO Council.

September 14, 2015: What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.


The Boston Convention and Exhibition Center was packed with intelligent and passionate marketers, anxious to discuss everything from marketing successes to major blunders, new technologies, industry trends, predictions of the future, innovative strategies and much more.

September 11, 2015: No matter what your specific industry is, if you’re in B2B, there are several very useful disciplines and points of action that can help you implement campaigns successfully.

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively.

While some of the best resources for research are commercial in nature, there are also several free versions that allow you to view data and brainstorm without spending much of your budget.

5 Tools Everyone In The B2B Marketing Industry Should Be Using

September 8, 2015: Organizations request information from KoMarketing for a range of business reasons. Sometimes its only for one specific problem or program initiative, but in others, it is a much more comprehensive program request.

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign. Still another was interested in learning about our perspective on optimization for LinkedIn.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Scott Stone

"We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner." - Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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