B2B Online Marketing Blog

December 18, 2014: The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below:

I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance.

December 16, 2014: Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing.

Chart: What Content Sources Do Customers Trust?

Q. What do you think is generally higher quality?

What content sources do customers trust?

Articles found in printed publications ranked higher in perceived quality than those generated online. Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.

December 11, 2014: FRIENDLY REMINDER: Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life.

The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted content marketer.

iStock_000005055416Small

December 9, 2014: With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following:

93% of B2B marketers use content marketing (Content Marketing Institute)

82% of marketers who blog see a positive ROI for their inbound marketing (HubSpot)

70% of B2B marketers are creating more content than they did one year ago (Content Marketing Institute)

60% of marketers create at least one piece of content each week (eMarketer)

58% of B2B marketers plan to increase their content marketing budget (Top Rank Blog)

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep.

December 4, 2014: This April will be my 10th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more.

1. Education is Still Needed

SEO Chalkboard

December 1, 2014: Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional.

Instead, Facebook will focus on giving its users more content that they care about. This means having the News Feed populated with less organic promotional posts from companies, and more posts, likes, and shares from friends. Ultimately, this is a win for Facebook users, although it poses a challenge for companies to come up with unique ways to reach out to their users.

November 25, 2014: There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

November 20, 2014: Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates.

Evolution of Google's Search Results Pages & Effects on User Behaviour

The Benefits of Having a High CTR:

Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. This, in turn, affects several things:

  • Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively.

November 18, 2014: With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Software Solutions Used
Software Advice Marketing Platform Usage

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

November 13, 2014: With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy!

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Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they wereon the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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