August 19, 2014: If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure?
As a writer, I’m of the mind that being right-brained is critical to the job (I’m not saying this just because my math skills are limited to basic arithmetic, but also because good writing involves a flair for the creativity). As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Why? Because successful content marketing involves striking a certain degree of balance between campaigns that are both inspired and results-oriented.