May 24, 2016: A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!).
Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.
So, this week, I’m breaking down my presentation and giving you the goods on how to use data to create content for your buyers.