August 21, 2014: As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. At first glance, this may seem like a minor change to an advertising platform that is constantly making changes and improvements.
Upon further inspection, however, this is a change that could have a huge impact on results if gone unchecked. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact.