B2B Online Marketing Blog

May 26, 2016: As a Millennial, or digital native as some will put it, I grew up immersed in social media.

At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis.

Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.

May 24, 2016: A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!).

Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.

So, this week, I’m breaking down my presentation and giving you the goods on how to use data to create content for your buyers.

May 19, 2016: I was more of a Tetris than a Dungeons & Dragons type of kid.  I never really got into Lord of the Rings and found that goblin man more than a little creepy.

But I’ll be the first to admit I’m fully entrenched in Game of Thrones.  Why?  Because it’s badass.  And also because it always — always — surprises me.  Red Wedding, much?

Red Wedding

Now, I have a long history of comparing content marketing to seemingly unrelated popular culture: TV shows (and more and more TV shows), movies, holidays, you name it.  The point is this: Content marketing is such a fun and creative field that you can draw inspiration from almost anywhere to rock killer content — even if it may seem completely oddball or off the wall.

So, since we’re all rehashing each week’s GoT episode with our colleagues anyway, I figured it made sense to dig up a few content marketing gems from the Seven Kingdoms.

Here’s a look at a few best practices from the show that you can apply to your content efforts (*spoiler alert*):

May 17, 2016: Guest Blogging

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”

However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies.

May 12, 2016: One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. They feel like the campaigns Disney or Taco Bell put together are hard because they lack the creativity that comes naturally with companies that have it woven into their culture.

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Here some areas where content marketing can be used in a very detailed or technical business.

How to Leverage Content Marketing in “Boring” B2B Industries

May 11, 2016: As of February 2016, LinkedIn had more than 414 million users; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry.

Unfortunately in late 2015, LinkedIn did away with many of the group settings that B2B marketers came to know and love, such as the ability to search group member by keyword or name and the promotions tab. These changes frustrated and angered many marketers, especially B2B marketers. I was not happy.

May 10, 2016: Businesses have always looked for creative ways to make buyers aware of their products. This has never been more true than our current environment, where competition for buyer attention and mindshare is stiff.

Today’s business marketers have a lot of tools available for them to target and fine-tune their efforts, from databases and list parsing to surveys and eye tracking software. The list of tactics is long, too. These can effectively inform, guide, and advance buyer decision-making when appropriately mapped across the journey a segment may take.

May 5, 2016: Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing.

For more insight into this report, we spoke to Taulbee Jackson, President and CMO of Rundown:

May 3, 2016: website-performanceOne of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels.

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way.

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved.

April 28, 2016: google-analytics-ninja-squirrelOn January 7, 2014, Avinash Kaushik introduced us to the “Reporting Squirrel”.

You don’t want to be a Reporting Squirrel; you want to be an Analysis Ninja!

But, how do you transition from squirrel to ninja?

Work smarter, not harder.

Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks.

Contact KoMarketing

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

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"With little digging, you can see that KoMarketing’s team is frequently educating the SEO industry on best practices through articles, blogs and presentations. If you’re considering hiring an agency you want talented people collaborating to bring you the best search results possible – that’s what you’ll get with KoMarketing." – Katie Meurin, Director of Marketing at Zco Corporation

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