May 26, 2015: At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. There are many solutions to this challenge, one being an extensive research process. Some of my favorite posts on this topic are below:
But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look?
Are you well on your way to hitting your goals or struggling to maintain performance?
As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer.