The 2014 B2B Web Usability Report

What B2B Buyers Want from Vendor Websites

2014 B2B Web Usability Report

By , , and

Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”

Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.

In this new survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process, including:

  • The three most critical pieces of information buyers need to move forward with you – even we were surprised!
  • The marketing collateral most often missing on vendor websites – and why this missing information deters buyers from doing business with you
  • Why lack of social media activity doesn’t impact the buying process but why a good blog can improve it
  • The most annoying elements that make buyers leave your website – and why these things really annoy them

The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.

Download The 2014 B2B Web Usability Report

Help us get the word out!

Please share the report with your networks by using the following link – Click To Tweet

Thank You!

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Melissa Sopwith

"The team at KoMarketing was great at listening to our organization's needs to ensure they wereon the same page with goals and objectives. The provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!" - Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: