Author Archive: Katie Meurin

Google Places isn’t a new concept, but considering the majority of our clients at KoMarketing came to us with either no listing or an outdated listing, I thought it may be a good time to touch on some of the benefits of creating, maintaining and optimizing a Google Places business listing. Google Places gives businesses an opportunity to set up a business listing that can be utilized for Google Maps and in local web search results. Here are five reasons why I recommend getting a Google Places business listing established and keeping it up to date.  ... Read the full post

Back in September, we were able to share some exciting news about our clients’ success, KoMarketing growth, and the addition of a new managing partner, Steven Wells.

 ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

A compelling presentation by Dr. Flint McLaughlin, CEO of MECLABS discussed value propositions and how a clear message can improve web conversions.

Here are some key takeaways:

• Any landing page that has a call to action should have a clear value proposition:
If I am a prospect why should I take this action rather than other actions?
• Value propositions should be quantitive over qualititative.
Everyone likes a good statistic:

 ... Read the full post

This blog post is part of short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

The B2B Marketing Summit hosted a three part series on B2B Social Media presented by @jaybaer, author of The Now Revolution, @LMcCadney with CDW and Todd Williams @socialb2p with SAP .

Here are 15 content marketing and social media takeaways from the series:

Stats
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1. 86% of business technology buyers engage in some form of social activity for work purposes.

This blog post starts a short series of posts meant to highlight and recap information learned from the B2B Marketing Summit in Boston this year.

Jen Doyle, Senior Research Manager from MarketingSherpa, gave the B2B Marketing Summit attendees a sneak peek at some of the key finding in the 2012 B2B Marketing Benchmark Report.

Of the 1,745 marketers that were surveyed, the research showed:

EVERY B2B Marketing Tactic has become more difficult this year than last.

As you can see in the chart below, the biggest conversion losers in 2011 are telemarketing (no surprise here) and webinars. The marketing tactics that saw the smallest amount of conversion loss were Print Advertising (interesting) and Tradeshows.  ... Read the full post

Build links and expand search presence by leveraging your company’s mobile app.

We are certainly not recommending building a mobile app for link building purposes; a good quality app can be quite pricey and should have value beyond SEO. However, if your company already has an app or is in the process of building one, below are 6 ways you can leverage the app for SEO.  ... Read the full post

This is a recap of SEMNE’s event “The Google Panda Update & Beyond”, presented by Eric Enge, president of Stone Temple Consulting and author of, The Art of SEO.

On February 23rd of 2011, Google put in place an algorithm change known as “Panda”. Historically, Google’s algorithm was intended to determine “what is this website about?” The next step is about really considering the way that users interact with the content on a website. The new Panda algorithm aims to better evaluate the quality of content and user experience on a site.  ... Read the full post