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Author Archive: Josh Fialkoff

Using GTD and Outlook to Organize Projects & Tasks for a Small Business

Written by Josh Fialkoff November 19th, 2007

“Getting Things Done,” By David AllenAs the project manager for a small company, one of my biggest responsibilities is to make sure projects are on track and that clients are satisfied with our work. I wrote a three-part blog post on using a Web-based project-management tool to organize tasks and projects. Project Insight has helped us see how much time we are spending on each project and what outstanding tasks remain.

One thing it has not done for me personally is to help me organize my daily tasks. I am a big fan of David Allen’s Getting Things Done methodology. (Here’s a link to one of my favorite overviews of GTD). Since we use Outlook as an organization, I have been looking for the best way to integrate Outlook with GTD.

What is the ROI of Branded Pens?

Written by Josh Fialkoff August 20th, 2007

“What is the ROI?”

If I had a penny for every time I hear that question a day, my ROI would be quite good. (Okay, that makes little sense unless you consider my time to be the investment…).

But seriously, the Web is its own worst enemy when it comes to marketing. Because you CAN measure so many metrics, people do. But then they make (sometimes) foolish conclusions based on those numbers. It’s sort of like in baseball when people overly value stats at the expense of what impact someone like Big Papi has on a team–his value is more than just his substantial RBI count.

The Hunt for a Project Management Solution: The Winner (So Far)

Written by Josh Fialkoff August 14th, 2007

In my last post, I told you about some of the project-management tools we looked at, and their shortcomings… After months of searching, I was about to give up. Then I did another Google search and stumbled across a company called Project Insight.

My heart started racing…this looked great! But there had to be a catch. I spent weeks peppering the representative assigned to us with questions. I re-entered entire projects and all the tasks into Project Insight. It became an extremely time-consuming project in itself, but I was determined that the next tool we bought would do exactly what we needed it to do.

The Hunt for a Project Management Solution: Testing Candidates

Written by Josh Fialkoff August 7th, 2007

This is the second of a three-part posting on how my firm, KoMarketing Associates, LLC, chose a project-management tool. In the first post, I outlined the key features we were looking for. This post explains why it was so difficult to find the right product.

I looked at a number of different tools (there’s a handy-dandy chart in this post, but you probably already saw that…).

  Pros Cons


  • Web Based
  • Easy to Use
  • Third-Party Add-Ons


  • No Recurring Tasks
  • Cannot Create Template
  • No Outlook Integration
  • Few Reporting Tools

My Project: The Hunt for a Project Management Solution

Written by Josh Fialkoff August 3rd, 2007

In one sense, it seems kind of odd that finding a project management tool is a project in itself.

But, the KoMarketing team has faced a challenge many small businesses would love to have: how to deal with too much business.

Quite simply, we’ve been busy…getting new clients from referrals and word of mouth.

Not too busy though to write a three-part blog post on how we selected a project-management tool. ;-) This is the first part…

We’ll post the next two in the coming weeks (I hope the anticipation does not keep you from actually working…).