July 12, 2010: I’ve found that once people have determined what their ideal campaign settings are for a particular client they usually go into set it and forget it mode. I’m going to go into detail about how we can use one specific section to get a little bit more out of our campaign settings.
Giving National Campaigns a Local Flavor
Normally when choosing to serve ads to the United States you’d simply pick the United States bundle under the Locations and Languages tab in the campaign settings. Instead, try manually choosing each state from the list one by one.