May 19, 2014: Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives.
An important factor in the amount of success in execution relies on effective outreach communication. There is preparation involved in securing the conversations that make these link building tactics possible. While we’ve outlined tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand.
Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach.
With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. If we can provide recognizable value to the publishers we want links from, it’s that much easier and more powerful in the long-run.
Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.