A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.
Video content and broad “ease of use” initiatives were the winners when it came down to the percentage of “very effective” responses but I was also encouraged to see such a small percentage of “not effective” responses across the board. Even though payment systems had the most negative feedback, B2B E-commerce vendors have to be encouraged by the overall numbers indicating at least “somewhat effective” feedback.
Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. I’m glad to say that even though technology advances at such a rapid pace, I still stand by all of the key takeaways, and feedback from respondents would appear to validate a large percentage of recommendations in the column.
While those recommendations are worth checking out, here are five more key SEO action items for B2B marketing professionals to consider when developing mobile marketing tactics.