April 21, 2015: Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update, being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets.
That said, we can practically guarantee percentages will increase over time as technology evolves and adoption to continues to increase as well. So this shift in focus and behavior to a mobile friendly browsing behavior must be part of the long-term online marketing strategy for B2B marketers.