February 27, 2014: Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.
For B2B Marketers, Yahoo simply has not been a source of important SEO emphasis for many years, even though we often talk about SEO for “the big three” (Google, Bing, and Yahoo). Yahoo search has always been a consistently low percentage performer for B2B sites we manage, and the Bing & Yahoo search deal made it even less of a focus. But Mayer’s news, coupled with recent trends in a few key client accounts, made me interested in digging deeper.