August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance.
While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.
The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.