June 23, 2016: My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success.
Key Takeaways from the Presentation
- Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.
- How to leverage search and content analysis to inform tactics and improvements.
- Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run.