July 21, 2015: One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets.
Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.
Why build individual landing pages? Consider the following benefits (among others):
- An opportunity to define a unique keyword strategy for SEO, or support an existing strategy.