Author Archive: Derek Edmond

derek-edmond-150 Derek Edmond is Managing Partner and Director of Search Engine Optimization of KoMarketing. Learn more about Derek's background and experience on his about page.

Connect with Derek in the following social media communities:

June 29, 2016: linkedin groups logo It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience.

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.

LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.

June 23, 2016: My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success.

Key Takeaways from the Presentation

  • Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.
  • How to leverage search and content analysis to inform tactics and improvements.
  • Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run.

June 2, 2016: A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

The top three tactics that contributed to this success? Email, the website, and SEO. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

“2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

May 3, 2016: website-performanceOne of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels.

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way.

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved.

March 31, 2016: Last week we had the good fortune to attend MarTech USA, a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event.

Marketing Technology Landscape 2016

The 2016 Marketing Technology Landscape

  1. The marketing technology landscape is rapidly growing. Per MarketingLand coverage, and exemplified through Conference Chair Scott Brinker‘s infographic, the 2016 marketing technology landscape, 3,874 organizations are represented in today’s marketing technology ecosystem, compared to about 2,000 last year and 150 for its inaugural version in 2011.

March 1, 2016: Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic.

Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.

This actually leads to two lists of keyword priorities:

  • Keyword targets that can be applied to existing content marketing assets.

February 2, 2016: Missing Puzzle PiecesLast month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance.

I understand their skepticism.

Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

January 5, 2016: GoogleIn early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. While its practically impossible to stay up to date with every major announcement from Google, there are certainly are a few that deserve more attention than others.

December 29, 2015: 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members.

A photo posted by KoMarketing (@komarketing) on

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

December 22, 2015: Christmas TreeOne of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online.

We make it a point to regularly communicate new discoveries, innovation, and industry news meant to improve performance on behalf of clients and in our own individual growth.

We’re fortunate to work in an industry where so many other colleagues and experts contribute and provide perspective on industry changes and the challenges faced daily.

Contact KoMarketing

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

William Vuong

"KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results." - William Vuong, Senior Marketing Manager

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