When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.
The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. Questions to consider asking:
- Where are your customers searching for information?
- Are they only searching in Google?