Author Archive: Casie Gillette

casie-gillette Casie Gillette is Director of Online Marketing for KoMarketing. Learn more about Casie's background and experience on her about page.

Connect with Casie in the following social media communities:

February 24, 2014: It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.

This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. Can you imagine losing 66% of your visitors before they even see your content? Yikes!

Slow Load Time B2B Survey

January 27, 2014: We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014:

1. 39% of marketers want to increase investments on curated content marketing

Content Curation Stat

December 19, 2013: Favorite Posts of 2013Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees, travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for.

As the year draws to a close and we reflect on all the things we’ve done this year, it’s also nice to look back at all the things we’ve learned. After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same.

December 10, 2013: Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows:

Creative Social Strategies: More Than Just Facebook
Tuesday, Dec 10, 4:10 – 5:10pm

Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook. This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business.

December 5, 2013: After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site.

Being December, I was hoping to come up with something clever around the “12 days of Christmas” theme but I didn’t have any luck. So instead, here are 12 simple ways to build links through events:

Pre-Show

1. Registration

November 10, 2013: Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general.

Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

Facebook Page Views

According to ZDNet, 1 in every 5 page views in the US occurs on Facebook.com. That’s a pretty big number and it should stand out to marketers looking to reach a new audience.

October 28, 2013:

DMA 2013

Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

October 10, 2013: SMX East 2013Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.

September 9, 2013: With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. Here are all the updates you need to know:

Welcome Dennis Cohen!

Dennis CohenFirst and foremost, we are super excited to welcome Dennis Cohen, a West Roxbury native and die hard Boston sports fan to the KoMarketing team. Dennis joined us in August as an SEO analyst and has already proven to be a great addition.

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. A few fun facts about Dennis:

  • He ran track for Fenway high school
  • His father owns a PR company here in Boston
  • He owns a tailless cat named “Cyber”

Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome.

August 8, 2013: Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. When we talk to clients or even think about our own internal content strategy, the goal is always to create something that is actually useful to the target audience.

Why? Frankly, content for the sake of content is a waste of time and resources, and B2B marketers must first understand their content needs before delving into a program.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Alexis Karlin

"Working with KoMarketing was more like a partnership as supposed to just another consulting project. We learned a lot from KoMarketing, while excelling in all aspects of SEO for our website. If your looking for a hard working, dedicated team, KoMarketing is a partnership you won't regret." - Alexis Karlin, Digital Marketing Specialist Neolane (Acquired by Adobe)

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