With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. I’m not sure what they’re doing). While it all comes down to one game, considerable effort goes into getting there.
The same thing applies to SEO. Each team (website) is working relentlessly to win a championship (the top position of the search results). It’s not easy and we too have to deal with injuries (look out for penguins & pandas), trades (people leaving), salary-caps (budgets), and other teams (competitors) trying to knock us off.
It can be a tough road and a long season but let’s go through the steps it takes to win the SEO Super Bowl: