Author Archive: Casie Gillette

casie-gillette Casie Gillette is Director of Online Marketing for KoMarketing. Learn more about Casie's background and experience on her about page.

Connect with Casie in the following social media communities:

December 5, 2013: After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site.

Being December, I was hoping to come up with something clever around the “12 days of Christmas” theme but I didn’t have any luck. So instead, here are 12 simple ways to build links through events:

Pre-Show

1. Registration

November 10, 2013: Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general.

Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

Facebook Page Views

According to ZDNet, 1 in every 5 page views in the US occurs on Facebook.com. That’s a pretty big number and it should stand out to marketers looking to reach a new audience.

October 28, 2013:

DMA 2013

Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

October 10, 2013: SMX East 2013Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.

September 9, 2013: With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. Here are all the updates you need to know:

Welcome Dennis Cohen!

Dennis CohenFirst and foremost, we are super excited to welcome Dennis Cohen, a West Roxbury native and die hard Boston sports fan to the KoMarketing team. Dennis joined us in August as an SEO analyst and has already proven to be a great addition.

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. A few fun facts about Dennis:

  • He ran track for Fenway high school
  • His father owns a PR company here in Boston
  • He owns a tailless cat named “Cyber”

Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome.

August 8, 2013: Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. When we talk to clients or even think about our own internal content strategy, the goal is always to create something that is actually useful to the target audience.

Why? Frankly, content for the sake of content is a waste of time and resources, and B2B marketers must first understand their content needs before delving into a program.

June 18, 2013: The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week. The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search.

May 21, 2013: When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. Questions to consider asking:

  • Where are your customers searching for information?

April 18, 2013: Ad: Tech SF 2013Last week I headed out west for ad:tech San Francisco. It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel.

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios.

I came away with some valuable takeaways from the show worth sharing. While I’ll get to those takeaways in a second, I want to start with the session I was a part of, “Social Media: Integrating Paid, Owned, Earned.”

March 15, 2013: This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before, SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.

I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. However, instead of writing all those posts (you can check out full coverage at Search Engine Land), I’m simply going to give the top tips, takeaways & tools I walked away with.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

kevin-bridges

"After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution." – Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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