The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week. The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search.
Author Archive: Casie GilletteCasie Gillette is Director of Online Marketing for KoMarketing. Learn more about Casie's background and experience on her about page.
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When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.
The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. Questions to consider asking:
- Where are your customers searching for information?
- Are they only searching in Google?
The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios.
I came away with some valuable takeaways from the show worth sharing. While I’ll get to those takeaways in a second, I want to start with the session I was a part of, “Social Media: Integrating Paid, Owned, Earned.”
This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before, SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.
I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. However, instead of writing all those posts (you can check out full coverage at Search Engine Land), I’m simply going to give the top tips, takeaways & tools I walked away with.
Marty Weintraub and Lauren Litwinka, our friends over at AimClear, recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. More importantly, it contains process checklists, tools, and real-world examples of what to do.
The book is great for community managers of all levels, and I can say that I thoroughly enjoyed reading it. Here are five of the top takeaways:
With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. I’m not sure what they’re doing). While it all comes down to one game, considerable effort goes into getting there.
The same thing applies to SEO. Each team (website) is working relentlessly to win a championship (the top position of the search results). It’s not easy and we too have to deal with injuries (look out for penguins & pandas), trades (people leaving), salary-caps (budgets), and other teams (competitors) trying to knock us off.
It can be a tough road and a long season but let’s go through the steps it takes to win the SEO Super Bowl:
We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it?
One factor that can often be overlooked when choosing the right keywords is the keyword intent. While a keyword may seem valuable on the surface (i.e., it has strong search volume, it describes the service/product, and it’s used by competitors), do you know what people are really looking for when they search it?
Here are four ways to evaluate keyword intent:
1. Search Result Content
It’s easy to look at the sites appearing for a specific keyword, but you should also look at the type of content being shown. Are the results made up of home pages, blog posts, product pages, resource papers or something different?
Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry.
With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed.
Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across.
Top Tips from Pubcon 2012
Dr. Robert Cialdini, author of the bestselling book “Influence: Science & Practice” gave the opening keynote and offered some great tips on the universal principles of social influence. Two of the main takeaways:
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.
If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
Our Director of Online Marketing, Casie Gillette, will be speaking Wednesday on the panel “Is Your Search Marketing Career Optimized?” while Managing Partner, Derek Edmond, will be on the “Social Media Clinic” panel Thursday, discussing social media best practices and taking questions from the audience.
Here’s where to find them: