Author Archive: Bill DeRusha

March 9, 2009: PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.

PPC ROI Calculators

There are three magic letters that will make or break any PPC campaign: ROI.  KoMarketing currently provides a very useful excel spreadsheet template that can be used to measure ROI for search engine advertising campaigns, found in the resources section of the website. The sheet calculates helpful information like percent profit, profit per click, and acceptable cost per action. The spreadsheet format is ideal for anyone looking to track this data over a period of time, or create multiple scenarios. But sometimes you just want to do a quick check to see if something is working, or to show a manager or client some potential figures.

February 5, 2009: petrockIn this day and age, if you haven’t heard of facebook you are pretty out of the loop. Even the rock you’re living under has a facebook page now! But if you haven’t thought about using facebook to promote your business, or you have but don’t know where to start, you aren’t alone.

September 22, 2008: PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.

Follow this link to try our Keyword List Generator

In order to run a successful PPC campaign you have to have ads showing for high-value keywords that are relevant to your business. One aspect of this process is making sure you’ve covered all of your bases in terms of synonyms and variations of similar keywords.

October 25, 2007: The answer: NoFollow Free WordPress Plugin

This plug-in, developed by Michele Marcucci, is a great solution to the problem of giving good commenters with relevant comments (and links) some “link juice” while preventing spammers from taking advantage of it.

Here are some of the features of the plugin:

  • Remove No Follow from: Author Link, Registered Authors Link, Comment Text Links, and/or Registered Comment Text Links
  • Customize a prerequisite number of comments needed before no follow will be removed
  • Blocked words that will never have no follow removed (to prevent spamming)

August 23, 2007: FeedBurner (which was recently acquired by Google – congrats) has many great features, reporting tools, and customizable options to fulfill all of your RSS feed subscriber’s needs. Today I’d like to discuss the FeedFlare functionality. To get to the FeedFlare portion of your FeedBurner account, simply log in to your account and go to the optimize tab. FeedFlare will be in the left nav, under “Services”.


July 24, 2007: I recently attended the Online Marketing Summit: Boston, where marketers from all over Massachusetts met up to learn and discuss the newest trends in online marketing (and new spins on some older trends). This was my first summit/conference/etc, so I won’t lie to you; I was a little bit nervous. Having no idea what to expect, who to expect, or if having expectations was at all necessary; off I went. Here are the top 8 things that I learned from this event.

Contact KoMarketing

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Jodi Coverly

"I worked with KoMarketing during my time at Pongo in a variety of roles. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing (SEM). Their education of the importance of Search Engine Optimization (SEO) led to us launching a job search blog, over 30 learning center articles, and a social media campaign. I would not hesitate to recommend the KoMarketing team for any size project you may have." - Jodi Coverly, Marketing Manager, Pongo LLC

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