Derek Edmond, Managing Partner

As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies – search engine optimization, search engine marketing, and social media – for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.

Social Media Communities

Connect with Derek in the following social media communities and networks:

Additional social networking sites: AMA Boston, Meetup, StumbleUpon, and Sphinn.

Contact Derek directly at (877) 3-B2B-SEO (877-322-2736).

Professional Biography

Bringing together experience within the Financial Industry and Information Technology, Derek’s past professional experience includes work in the Professional Services division of Bowe Bell & Howell’s Software Solutions as well as work with the Web Marketing Division of Liberty Mutual Insurance Group. In addition, Derek has worked on several independent web design, development and marketing projects and has experience working with companies in retail e-commerce, real estate, travel and hospitality and the business services industries.

Derek has presented to audiences for Business Wire and Microsoft, has been a guest lecturer at Bentley College and is active in a range of New England communities supporting online marketing.

Derek received his MBA from The Sawyer School of Management at Suffolk University and holds a B.S. in Financial Economics from Buffalo State College in NY. He also maintains a personal blog on search engine marketing, social media and the Cape Cod community at Cape Cod SEO, and is an avid sports (and fantasy sports) fan.

Mentions, Quotes, and References

• How to Use Social Media for B2B Marketing – Inc Magazine
• Web Success: A Guide for SMBs – PC Today
• Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO and Internet Marketing – DIYSEO
• Receptional’s Top 50 SEO Bloggers 2011
• 52 Mind-blowing Marketers We’d Love To Clone & Adopt
• Five Reasons to Make Social Media Part of Your SEO Strategy – MarketingProfs
• Best Of B2B Search Marketing 2009 – Search Engine Land
• How to Get the Most Out of LinkedIn – Mashable
• 35 Must-Read Articles for Social Media Marketers – Traffikd
• 30 Must Follow SEO Twitter Users – SEOptimise
• The Twitter B2B Marketing & Lead Generation List – B2B Twitterati – ReadyContacts
• 30 Blogging Tips from 30 Bloggers – SEOHosting
• Best Internet Marketing Posts of 2008 – Techipedia

B2B Columns on Search Engine Watch

• How SEO & PPC Can Help Build Your Email Marketing List
• Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape
• SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
• 40+ SEO Tools of the Trade
• Lead Scoring: How B2B Search Marketers Can Lead the Process
• B2B SEO 2012 Strategy Planning: 4 Recommendations
• Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
• How B2B Search Engine Marketers Can Better Impact the B2B Buying Process
• 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
• 8 Questions to Answer When Developing a Formal B2B SEO Process
• How Social Networking Fits in the B2B Search Marketer’s Toolbox
• 4 SEO Recommendations for More Effective B2B Website Industry Sections
• 4 Key Recommendations for B2B SEO in Industrial Markets
• How to Establish a B2B Social Media Benchmarking Plan
• 4 Content Strategies for B2B Corporate Blogging
• 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
• 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing
• B2B Search Engine Marketing: Goals for 2011

B2B Columns on Search Engine Land

• 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind
• 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
• 4+ Recommendations To Enhance B2B SEO Initiatives
• 5 B2B Search Engine Marketing Resolutions For 2012
• 4 Recommendations For Benchmarking B2B Social Media Performance This Year
• Redefining B2B Search Engine Marketing KPIs In Wake Of Google Encrypted Search
• 5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives
• Before Or After The Form? Balancing Lead Generation & SEO Strategy
• How B2B SEO Fits Into Lead Management Optimization
• 5 Ways To Find Link Opportunities For B2B SEO Campaigns
• Two Examples Of Conversion Optimization For B2B SEO
• Why B2B Search Marketers Should Care About Content Curation
• How To Scale B2B Link Building Across An Organization
• 3 Content Strategies To Target Decision Makers By Search Intent
• How To Get The Most Search Engine Marketing Value From Key Content Initiatives

Additional Blog Posts & Articles

• 6 Ways to Align SEO With Your B2B Content Marketing Strategy – Savvy B2B
• 5 Ways to Optimize Landing Pages for B2B Content Assets – Savvy B2B
• Presentations from the Learn24 Content Marketing Summit – Ten24Web
• 6 Social Media “No-Brainers” You Shouldn’t Forget – Cape Cod SEO
• How To Create Search Engine Friendly Websites – Cape Cod SEO
• Blog Post Archive on KoMarketing Associates